Dania McDermott

When I led content for the customer service vertical at Aircall, backlinks weren’t my primary KPI.

When someone deals with a small business, they generally expect more personalized service—and they’re less willing than ever to compromise.

There’s a lot of apocalyptic messaging about the end of third-party cookie support.

Some brands still struggle to drive results with intent. They don’t know which data sources to trust, they’re not sure how best to apply it, and often, their marketing and sales teams don’t act on the same playbook.

What makes us shy away from sharing feedback with our bosses?

Do we avoid it because we fear it will fall on deaf ears? Or is it because we worry it will make us seem unhappy in our roles?

Legacy and innovation don’t always go hand in hand.

When most companies were re-thinking their marketing strategies amid a global pandemic, Snowflake was on track to become one of the fastest-growing software companies in history.

Small marketing teams usually contend with three challenges: budget, headcount, and time.

With limited resources, a small but mighty marketing team treats every success as a step towards something greater—a way to propel future growth.

Without an effective way to prioritize which deals need attention, winnable deals often fall through the cracks.

Guesswork doesn’t scale. For revenue teams, winning a deal often comes down to knowing what works and what doesn’t.

Can you prove your team’s impact on revenue—or do you just infer it?

Friends and family members reunite, people eat more than they should, and support teams grapple with hundreds of customer service tickets.

Account-based marketing is trending up.

But as a growing number of teams embrace ABM to get the most ROI from their marketing, a significant portion still need help figuring it all out.