Dania McDermott

Workflow software is one of the most saturated markets in SaaS. It’s also one of the most misunderstood.

Webinars aren’t dead, but marketers need to rethink their approach.

What makes a happy relationship tick?

According to psychological research, accepting influence from your partner and assuming positive intent are two of the most important habits needed to ensure long-term success.

The marketing and sales relationship is no different.

What makes us shy away from sharing feedback with our bosses?

Do we avoid it because we fear it will fall on deaf ears? Or is it because we worry it will make us seem unhappy in our roles?

According to HBR, it’s a bit of both.

The lines between customer service and marketing have blurred.

From customers seeking help on social to the growing focus on brand advocacy and word-of-mouth marketing, there’s never been a better time for these teams to make friends.

But at most organizations, the divide between customer service and marketing remains firmly intact.

As a designer, it's easy to get caught between your creative process and your deadlines.

You identify a problem, devise the solution, and iterate. It's not always efficient, but you plow ahead anyway.

In today's tech renaissance, data is everywhere and it seems like it can do everything. It flows in torrents from tens of billions of connected devices and empowers brands to offer truly customized advertising, marketing, and customer service.

But does data have a dark side?

Digital advertisers spend as much as 20% of their ad budget selling to penniless robots.

Productive meetings don’t happen on their own.

From technology issues to conversations that go nowhere, most meeting inefficiencies are avoidable with proper planning.

Meeting notes are a prime example.

Creativity is a slippery notion.

For some, it’s an intangible concept. For others, it’s a talent limited to the production of specific works: novels, paintings, graphics, and sculptures.

This definition persists even in business, where creativity is often seen as a skill set exclusive to design or marketing teams.

To maximize your team’s success with UGC, consider these common challenges before getting started.

Email is the lifeblood of daily-deal sites.

Groupon became one of the fastest-growing tech companies in history due, at least in part, to its highly targeted emails. And LivingSocial founder Tim O’Shaughnessy credited the company’s success with leveraging consumers’ emails.

Today, the flash sale lives on at DailySale, whose burgeoning ecommerce site boasts steep discounts on a wide range of popular products.

Joe Pulizzi knows events. His company’s annual conference, Content Marketing World, is not only the largest content marketing event on the planet, it’s also the reason CMI makes money.

“Most of the content produced is used for education and moving people through the buyer’s journey. Events is where we see the revenue and profit.”

But CMI didn’t jump straight into Content Marketing World. It built a loyal databas...